Positioning for Human Connection Checklist
In order to break through the noise of competition you'll want to position yourself differently, outside of societal norms. These days more than ever, as a collective society, we long for human connection now more than ever.
Below is a check list to analyze your messaging with, so that you do have a formula to write differently, be authentic in the market place and connect through your content in ways your competitors aren't.
____ doesn’t come across as status quo societal marketing.
____ is original, not cliche.
____ speaks both to the rational and emotional mind.
____ doesn’t give you something you don’t want, but something to look forward to.
____ gives much more than it takes.
____ provides a bridge that solves desires.
____ does the opposite of what everyone else is doing.
____ is elevated creativity that makes you laugh, smile or feel good as opposed to being repulsed.
____ gives warmth to the person reading it.
____ is compelling enough that people REACH out.
____ isn’t trial and error or throwing something against the wall hoping it will stick.
____ is strategic, methodical, and has roots and research to back it up.
____ gives hints of success within hours of launch.... because Your messaging NAILED it!