Create authentic emotional connection to your audience
Training to help businesses pull with integrity
What is "Emotive Pull" Training?
Emotive Pull Training provides a experiential course that teaches businesses how to authenticate your brand, creating emotional content/connection with clients, so you have internal motivation by ensuring a profitable product/service market fit to attract the inspired consumer.
Who Is "Emotive Pull" Training For?
If you have no idea what to say or how to market yourself
If positioning your business feels overwhelming
If prospects aren't comprehending the value you bring
If you're drawn to a solid process filled with research and data
If you want a messaging approach helps you stand out from your competition
If you want to learn how to create authentic emotive connection that drives buying behavior
How "Emotive Pull" Training Makes Life Better?
Heightened traffic engagement
Focused, targeted leads who are compelled to sign up
Hot prospects who reach out more quickly
A well thought positioning plan and targeted message that emotionally connects your tribe to you.
Outshine your competition
Increase leads and conversions
Saves you time and money on prospecting efforts and sales generation because it minimizes the need to hustle
You'll get big business quality emotive branding at small business prices
EMOTIVE PULL TRAINING
Position Your Purpose Based Business:
Positioning your purpose based business over positioning provided feature based services tend to overall yield more market share and gains. Learning the skill to position your purpose is going to be vital to your performance differentiation.
According to the Global Leadership Forecast 2018 by DDI World finds that purposeful companies outperform the market by 42% financially. (DDI World 2018)
Also, according to Interbrand, brands with a purpose set on improving our quality of life outperform the stock market by 120%. (Interbrand 2017)
This course teaches you how to position your purpose based business authentically so you can gain faster momentum and more market share.
Position to Emotionally Connect:
This is a step by step program that teaches how to turn buying motivations and scientific behavioral research into business, branding and marketing messaging that works.
This program is great for digital marketers, copywriters and businesses who want to humanize and drive emotional buying behavior for maximized growth.
This includes a weekly training that shares experiential analysis, where we view messaging, share feedback, suggestions and insights, so that you can position your communication to emotionally pull and connect to your audience for enhanced engagement.
We use the same philosophies and scientific methods from the course in our group coaching.
One on One Life Purpose Discovery Support:
This is one on one coaching support to help you discover your purpose based business.
The intention of this coaching is to assist you in discovering your alignment so that you don't have to work another day of your life and you stay inspired and motivated for the long haul ensuring business longevity.
Then we help you create a strategy that gives you the confidence and momentum to move the business forward.
Authentic emotional connection is vital for breaking through the noise of today's landscape.
Emotive Pull Communications
How "Emotive Pull" Began.
The failure that created the opportunity
In 2014 one of my first marketing clients created a new software application that provided local kid's activities for parents. When working with the owner, during our first weeks, we were getting zero results.
We would get customers excited in conversation and after they researched the website, they immediately bounced off. No one signed and the value wasn't yet positioned.
We were metaphorically banging our heads against the wall and I personally felt out of integrity because I was in charge of the messaging strategy and marketing communication.
How we changed our outcomes
I couldn't sleep that week and one night I woke up at 3am with the idea to position behavioral research and psychological/emotional buying motives.
I spoke to my partner the next morning and he said, "I don't care what you do, I just want outcomes."
I then created a research/positioning process, launched new messaging designed to emotively pull and created a product/market fit. Within 30 days of launch, I worked myself out of a job because it was working so well.
Taking Jennifer Kahtz’ Emotive Pull messaging course changed how I approach a prospective customer both in person and written word. After 30 years of selling and taking many “professional sales” courses, this is the first time someone has helped me make a real connection with customers that gives real results.
Focal Point Security
Jen is a true original ! Finally someone that has a perspective that is fresh, dynamic and effective ! Emotive Pull stands out from the crowd. This is An integrated approach and no one does it better. The content is drawing great leads. We've already seen an ROI are getting more interest than ever.
AZ Dog Smart
I realized Jen understood people; how they think and react to things, like a sociologist and psychologist combined. She gathered what I do and why I do it, and translated it into messaging that I’m now unbelievably proud of. I’m forever grateful and would highly recommend her to anyone looking to create a pull in their business and attract the clients they desire.
Founder of Artisan Gallery Framers
REACH OUT TO US
If you'd like to have a complimentary meeting to
explore how we can bring value,
please contact us at 602-430-8900
The breakthrough the created Emotive Pull Training
He called me 6 months later and said, "Jen, we’ve converted 400 parent sign ups since your new messaging/branding was put into place. I need more of that Emotive Pull."
It was then, I knew I had a viable business. I changed the consulting business name to Emotive Pull and have been helping clients since 2014. Today, we created Emotive Pull Training to train the skill and process to marketers and businesses, so they no longer struggle with messaging and communication that doesn't work.
Positioning to pull cuts out guessing and trial and error time, and (if done right) helps customers and marketers gain confidence and outcomes right out of the gate.